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A strategic partnership in the making, between Formr and Urban Ashes brings together two trailblazing organizations whose founders have unknowingly been running parallel paths through signage, design, sustainability, and social impact—until now.
Merging forces, they’re out to shake up the PICTURE FRAME WORLD ... again, with purpose and style.
What the hell is going on?
​Formr, led by Sasha Plotitsa, takes the production reins with its knack for transforming “trash to treasure.” Committed to sustainable materials and giving second chances to both people and the planet, Formr builds premium goods while offering meaningful jobs to individuals who might not get a fair shot elsewhere.
By blending Formr’s, production prowess, and social mission with Urban Ashes’, deep urban wood knowledge, and brand clout, they’re proving sustainability can be sleek, socially impactful, and maybe just a little disruptive.
Design and Impact, Done Right... Stay Tuned!
​Urban Ashes, helmed by Paul Hickman, steps back into the picture frame industry with decades of expertise in sustainable design, materials, non-toxic finishes, and vast reclaimed urban wood resources. Renowned for transforming discarded trees and deconstructed building materials into award-winning picture frames and urban wood products, Urban Ashes redefined what picture frames can—and should—be.
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